MaxxRTB | Email Marketing | Drive more sells https://emailmarketing.maxxrtb.com MaxxRTB Email Marketing Service helps you grow your business, maintain your online presence, make more sales and engage with new audience. Wed, 29 Aug 2018 15:50:35 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.9 https://emailmarketing.maxxrtb.com/wp-content/uploads/2018/01/favicon-150x150.png MaxxRTB | Email Marketing | Drive more sells https://emailmarketing.maxxrtb.com 32 32 How Can Email Marketing Make Your Life Easier? https://emailmarketing.maxxrtb.com/2018/08/29/how-can-email-marketing-make-your-life-easier/ https://emailmarketing.maxxrtb.com/2018/08/29/how-can-email-marketing-make-your-life-easier/#respond Wed, 29 Aug 2018 15:50:35 +0000 http://MailerThatRocks.com/?p=128 Thinking about adding an email marketing campaign to your overall marketing strategy? For many people, this feels like just one more thing to add onto their already lengthy list of tasks. Whether you are just in charge of marketing for your company or the entire business, it can be stressful to think about adding on […]

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Thinking about adding an email marketing campaign to your overall marketing strategy? For many people, this feels like just one more thing to add onto their already lengthy list of tasks. Whether you are just in charge of marketing for your company or the entire business, it can be stressful to think about adding on another kind of marketing, which is bound to take up more of your time.

 

This can leave you wondering whether or not email marketing is worth it. In fact, email marketing campaigns can actually make your life easier. Automation software makes it easy to stay on top of the sending schedule and more returns means more money to invest in marketing. Here are ten ways email marketing makes your life easier.

 

  1. Can be scheduled. One of the biggest benefits of email marketing is that it consumes far less of your day than most other marketing tactics. While social media updates can be scheduled, responses to questions cannot. Email marketing allows you to set up a fully automated, fully responsive system that connects with your customers on a daily, weekly, or monthly basis, all of which can be scheduled far, far in advance.

 

  1. Can be easily tracked. Tracking and analyzing data from your marketing tactics may feel tedious. Luckily, tracking and analyzing the data from email campaigns is simple and easy. Your automation software will often collection information about how many people opened, deleted, junked, or acted on your email—simple, quick, and you don’t have to do any data gathering yourself.

 

  1. Easy to target to specific customers and clients. One of the biggest problems with other marketing tactics is that finding the right platform and reaching out to the right people is expensive and time consuming. This is not true for email marketing, as your customers or client sign up for your newsletter or promotional emails, making it easy to know who they are and what they want to see.

 

  1. Makes it easier to engage with customers or clients. Email is one of the best ways to engage with customers and clients, especially because in the smartphone and tablet age, it is accessible from just about anywhere. The engagement is easy because the message arrives right in their inbox.

 

  1. Less strain on your marketing budget. There are no two ways around it—email marketing is cheap. It is definitely the least expensive marketing tactic, and because it supports and improves the efficacy of all your other tactics, that means more money overall.

 

  1. Email marketing is more successful than any other kind of marketing. Why is email marketing so much more successful than, say, banner ads? Because banner ads are both easy to ignore and annoying. Email marketing, on the other hand, is something that your customers or clients actually ask for and arrives in their inbox (where it belongs), instead of being plastered across the edge of a webpage they are trying to read.

 

  1. Easy to find relevant topics or promotions. Because individuals sign up for the list themselves, it’s easy to know what they want to see in their inbox. If you own a blog and they subscribe to your newsletter, it is likely because they like the information on your blog and would be thrilled to get that same information delivered straight into their inbox, instead of having to go out and find it for themselves.

 

  1. Simple to customize. Unlike other marketing campaigns that are either very difficult to customize or have to conform to a very strict set of guidelines, email marketing is both simple to customize and incredible easy to change per your needs. This means less time trying to figure out how to make changes (or even just what changes to make), and more time working on other aspects of your business.

 

  1. Clear incentive. Here is where email marketing really makes your life easier. You don’t have to convince anyone to sign up for your list, or spend time trying to figure out how to ruthlessly promote yourself through email. Those who sign up already know the incentive of signing up. They will get promotional emails that will help them save money, or information that will improve their lives or businesses, etc.

 

  1. Easy to integrate into overall campaign. Unlike starting a brand new Twitter account, your email marketing tactic is easy to integrate into your other campaigns. You don’t have to find a special angle or message, because what the subscribers are interested in, you’ve already been providing (it’s what caused them to sign up in the first place).

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Ten Tips for Email Marketing Success https://emailmarketing.maxxrtb.com/2017/08/29/ten-tips-for-email-marketing-success/ https://emailmarketing.maxxrtb.com/2017/08/29/ten-tips-for-email-marketing-success/#respond Tue, 29 Aug 2017 16:07:11 +0000 http://MailerThatRocks.com/?p=144 Email marketing is more flexible than most other kinds of marketing, but that does not mean it can just be put on the back burner. While automation software and scheduling abilities make it easy to set up a bunch of emails and have them sent out without really need to perform any maintenance, giving your […]

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Email marketing is more flexible than most other kinds of marketing, but that does not mean it can just be put on the back burner. While automation software and scheduling abilities make it easy to set up a bunch of emails and have them sent out without really need to perform any maintenance, giving your campaign a little attention from time to time will ensure more returns and far more success.

 

Picking the right system for the building and scheduling of your email is the very first step to success, but we have plenty of other tips that make it easy to get the most out of your email marketing campaigns. The very best email marketing tactics are a result of these tips, tailoring them to the needs of your business and the expectations of your customer or client.

 

  1. Know your audience. It’s the basic foundation of any marketing tactic and by no means the most difficult information to discover, especially because email marketing is an opt-in branch of advertising. Because your audience decides that they want to receive your emails, you will likely already have a good idea of what kind of information they want to hear.

 

  1. Provide a clear incentive. Offering something in return for an email list subscription is a great way to encourage even wary individuals to sign up. For online shops and retailers, the incentive is pretty clear—discounts and promotions delivered right into the inbox. For bloggers and other types of businesses, the incentive might not be as clear. Providing an ebook, an informational PDF, or other helpful content in return for a subscription is often plenty of incentive.

 

  1. Streamline the sign-up process. Not only does asking too many questions ward off those who are slow to hand out personal information (no matter how much they love your blog, business, or store), it lengthens the subscription process and gives the individual a moment to decide against signing up. Make the process as easy as typing their email address into a box and clicking “Sign Up!”

 

  1. Craft your message to strengthen brand loyalty and increase profits. No matter what kind of website or business you run, the point of email marketing is to keep consumers on the hook. Craft the content you send out to that end, by providing value and by make sure it is always relevant to the needs and/or desires of that consumer. Because of the personal nature of email, it’s a great place to get personal and really build that customer or client relationship.

 

  1. Be honest and never abuse your list. This is one of the biggest mistakes that email marketers can make. By handing their email address over to you, your clients or customers have entrusted you with personal information and it would be very bad to breach the innate trust that is formed between customer and corporation by selling your email list to someone else or using it for purpose other than those expressly stated in your privacy policy.

 

  1. Make sure you have the right format. Not every kind of email will work on every device, but you have a higher chance of more emails working on more devices if you use HTML and rich media formats to send your emails.

 

  1. Don’t forget about white space. You know that you want to cram as much information into the limited space of an email (and you do have limited space, whether or not you have any kind of length or character limit—your receivers are only going to scroll so far), but it’s important to make sure that all included information is actually readable. Don’t shove it so full of text and media that it actually confuses the person that receives it.

 

  1. Test your messages. This is one of the most overlooked steps of any email marketing campaign. Always test your messages in a range of different providers so you know exactly what they are going to look like when they arrive in your subscriber’s box.

 

  1. Make use of your subject line. The subject line is what will mean the difference between your emails just being deleted or being opened and even forwarded. Make sure it is compelling, urgent, and valuable. Be as specific as possible and never use words or phrases that are commonly used by spammers.

 

  1. Personalize the messages. While you might choose to have many different email lists which allows you to tailor your message to specific branches of your audience, at the very least, each email should contain the individual’s name. The more personalized and targeted you can make the email, the better your returns and response will be—today’s consumer wants to feel recognized as an individual.

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Is Email Marketing Worth Your Time? https://emailmarketing.maxxrtb.com/2017/08/29/is-email-marketing-worth-your-time/ https://emailmarketing.maxxrtb.com/2017/08/29/is-email-marketing-worth-your-time/#respond Tue, 29 Aug 2017 16:02:17 +0000 http://MailerThatRocks.com/?p=141 Email marketing is the grandfather of all digital marketing. It was one of the first and is definitely the longest standing online marketing tool, and with all of the hype surrounding newer and more novel marketing campaigns for mobile devices and social media, it can be easy to forget about email marketing and purpose it […]

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Email marketing is the grandfather of all digital marketing. It was one of the first and is definitely the longest standing online marketing tool, and with all of the hype surrounding newer and more novel marketing campaigns for mobile devices and social media, it can be easy to forget about email marketing and purpose it can serve.

 

While it may seem like “ancient history,” email marketing is still one of the most effective types of digital marketing, with higher engagement and higher returns than just about any other campaign. What does this mean for your business? It means that email marketing is a vital piece of any marketing strategy and should be the foundation of all other marketing efforts.

 

Scalable

 

One of the best parts of email marketing is that it if done the right way, it works on every single device, ranging from laptops and desktops to mobile devices. Unlike other campaigns that are specifically for one kind of device or which may not scale well from a laptop to a mobile devices, email marketing, if in the right format, will be possible to check on a standard PC or on a small smartphone screen, without any real interruption in quality.

 

This gives you a reach and flexibility that no other kind of campaign can. You do not have to create separate campaigns for mobile users and PC users, the same email will work for both—that means fewer costs and greater returns in the long run.

 

Bolsters Other Campaigns

 

Getting someone to sign up for your email newsletter is often the goal of your marketing campaigns, leading some to see email marketing as the endgame, not as the starting point. While it is true that you have to get someone to give you their email address before you can add them to your email marketing campaign, once you have built your email list, you can use this list to support and improve your other campaigns, directing your subscribers to your social media and landing pages.

 

Builds Customer Loyalty

 

One of the biggest benefits of a healthy email marketing campaign is customer retention and loyalty. Because your brand name shows up in their inbox every day, they are far more likely to choose your company when looking to make a purchase. The personal connection that is built through email marketing is vital to a sustainable business. After all, it’s much cheaper to keep an existing customer than to go out and find news ones. Email marketing is the best way to promote customer retention, whether your marketing list is used to send out promotions or just company updates.

 

Highly Targeted

 

What makes email marketing so effective is the opt-in, opt-out nature of your address list. Providing your customers with the ability to decide how often and even what kinds of emails they get from your company means that you have a much better chance of reaching a captive audience.

 

You can do all the marketing research in the world for your other campaigns, looking for the best venue, where your target customers are likely to be, but only email marketing really lets your customers tell you what marketing is relevant to their needs. Because customers have to opt in to your list, either by directly providing their email address through a subscription field, or by making an online purchase, they already want to receive messages from you.

 

Higher Engagement

 

Again, because of that opt-in, opt-out format, those who receive your email marketing messages are far more likely to first, actually read them, and second be receptive to them. This gives email marketing a leg up over just about every other kind of marketing, which many consumers find to be an annoyance, rather than a beneficial or necessary part of the consumer-company relationship.

 

Because they have actually asked for you to market to them, you have a much higher chance of actually getting them to view the marketing message. Engagement is a massive problem across all marketing channels, but less so with email marketing, making it more valuable than just about any other campaign.

 

Better Returns

 

Not only is email marketing less expensive than most other strategies, it also brings in more returns. And best of all, there is automation software that makes it extremely easy to regularly show up in the inboxes of your customers. It’s cheap, easy, and brings in serious cash, without needing to be babysat like many other marketing tactics.

 

Because email marketing targets people that have already made some kind of commitment to your brand, either by willingly signing up for your emails or by making a purchase, you have a captive audience that is already primed to spend their time and money on your brand again.

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How to Build Your Email Marketing List https://emailmarketing.maxxrtb.com/2017/08/29/how-to-build-your-email-marketing-list/ https://emailmarketing.maxxrtb.com/2017/08/29/how-to-build-your-email-marketing-list/#respond Tue, 29 Aug 2017 15:58:46 +0000 http://MailerThatRocks.com/?p=129 In order for email marketing to work, you need a healthy list of subscribers. These subscribers do not just appear. It is often not enough just to have a place where site visitors can put in their email addresses, you have to provide the right circumstances and encouragement for those who come to your site, […]

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In order for email marketing to work, you need a healthy list of subscribers. These subscribers do not just appear. It is often not enough just to have a place where site visitors can put in their email addresses, you have to provide the right circumstances and encouragement for those who come to your site, either to take advantage of your knowledge or to purchase one of your products, to hand of their email address.

 

This should be an ongoing process, as many people will throw in an email address they do not check anymore, or move companies and stop using the address they once frequented, or simply unsubscribe because they are no longer interested in what you have to offer. Building your email list should be one of the main tasks of all marketing, but we do have some basic tips and tricks to ensure not only that individuals will sign up for your list, but that they do not leave once they have signed up.

 

  1. Make sure your content is relevant. One of the biggest mistakes that brands make when sending out emails to their list is sending content that their target customer does not find interesting or relevant. While a company update might seem interesting to you, if it does not provide value to your customer’s life, it will not be effective. Send great content and/or promotions that make that subscriber want to forward your email to their friends and family.

 

  1. Make sure you have a lead offer. Unless you intend to gather email addresses just by requiring customers to give you an address during a purchase, a lead offer is a great way to collect addresses. It could be something as simple as offering a special discount for those who sign up for your list, or as complex as a free ebook, checklist, or how-to article. Whatever it is, make sure it is relevant to your ideal customer or client’s needs, something they will actually want and be willing to hand over what some consider “personal” information.

 

  1. Create a contest that requires an email address to enter. This is one of the best ways to give yourself a huge influx of email addresses. If all your customer or client has to do to win something that they really want or can use is subscribe to your email marketing list, most will be more than happy to do so. Again, make sure the prize is something that your ideal customer or client can really use.

 

  1. Don’t forget calls-to-action. This is one of the most often overlooked parts of building your email marketing list. If you want someone to do something, usually all you have to do is ask. While this call to action can be in the sidebar of every page, it might also be useful to have popup boxes or banners than ask your page visitors to subscribe. Especially if someone is perusing your blog, there is a good chance that they find the information valuable and would be very pleased to sign up for your email list, if they are just asked to do so.

 

  1. Create different subscription settings. As you attempt to build your email marketing list, you might it useful to create a number of different subscription levels or settings, so that those who opt-in to your email list can pick exactly what kind of marketing they want. Not only does this allow you to get to know your customer, it returns control of their own inbox to the customer. While they are still on your list, they choose what they see and when.

 

  1. Use your other marketing venues to promote your email list. If you are offering a promotion or lead generation tool over Facebook or Twitter, have one of the conditions of gaining the promotion be subscription to your email list. This allows you to reach your social media audiences and turn them into your email marketing audience, too.

 

  1. Change your opt-out settings. While it’s always the best practice to have a true opt-out option for those who simply do not want to receive your messages anymore, you can create a slight obstacle in the process that encourages them to change their subscription settings, instead of leaving your list entirely. Allowing them to adjust what kinds of emails they get or how often they get those messages, put them in control of their marketing, without leaving you one subscriber short.

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Email Marketing Best Practices https://emailmarketing.maxxrtb.com/2017/08/29/email-marketing-best-practices/ https://emailmarketing.maxxrtb.com/2017/08/29/email-marketing-best-practices/#respond Tue, 29 Aug 2017 15:47:27 +0000 http://MailerThatRocks.com/?p=125 While you have probably gotten plenty of marketing emails in your lifetime, you may not have any practical experience with crafting and sending out your own marketing emails. Even if you have been using email marketing as one of your main marketing tactics, it can still be useful to have an overview of some of […]

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While you have probably gotten plenty of marketing emails in your lifetime, you may not have any practical experience with crafting and sending out your own marketing emails. Even if you have been using email marketing as one of your main marketing tactics, it can still be useful to have an overview of some of the email marketing best practices and how they can be used to improve your campaign.

Whether you are starting a new campaign or revamping an old one, we have a set of best practices to make your campaign both engaging and effective. Look over this list to make sure a current campaign is as user-friendly as possible or to build a new campaign that will rake in the profits.

Make Sure Your Form Name Is Recognizable

While there are many people who will gladly click on emails from unknown businesses or individuals, the truth is that if your form name is not easily recognizable, many of your customers may simply move it to their junk folder or delete it without opening it, even if the information contained in that email could have been valuable.

Unless an individual name is the most recognizable name in your company, the brand name is usually the best way to go when it comes to picking a form name. Don’t use abbreviations or acronyms unless they are very commonly used in your other marketing efforts and by your customers themselves. For example, Yves Saint Laurent could pick YSL as their form name, as that is a very common shorthand for their brand. Banana Republic, on the other hand, could not use BR, as this acronym is never used in place of their company name.

Using your brand’s actual name is a much better bet when it comes to getting customers or clients to actually open your email, instead of just deleting it.

Optimize Your Subject Line

Would you open an email whose subject line was, “BEST SALE EVAH!!!!1111!!!!1!?” Use the limited characters of your subject line to actually communicate why the viewer should open the email—and do it in a professional manner. Split A/B testing is ideal for figuring out what tone, length, and keywords work best for your clients and customers. Here are some general guidelines, however:

Be as specific and urgent as possible. If you are an online retailer holding a sale, use the subject line to outline the magnitude of the sale and, if possible, what it includes. For example something like: 40% off ALL jackets until midnight,” is both specific and valuable to the receiver. It encourages him to act quickly and provides the incentive for doing so.

Use Snippet Space

Almost every email provider displays a snippet of text under the email subject line, allowing the reader to make a split-second decision about whether or not they want to open that email. This text is drawn from the first lines of your email, and that means these first few lines have to be engaging. This is a good place for a call to action like, “Open this email for an incredible discount!”

In some cases, you may want to insert a canned snipped like “View this email as a web page,” especially if your emails are usually picture heavy and may not display perfectly in the inbox. This can take your reader straight to a landing page which will funnel them towards your actual website. These few characters are important, acting as a preview to the rest of the email, so use them to your advantage, whether as a call-to-action, an engaging snippet of text from the head of your email, or as a funnel to your webpage.

Content Must Be Relevant

It’s no secret that content is king—but perhaps a more apt statement would be that valuable content is king. If your emails do not provide interesting or valuable information that is immediately useful to your subscribers, you will start seeing those subscription numbers drop. Most like, these individuals subscribed to your newsletter or promotional emails in the hopes that you would provide them with consistent, meaningful information. Making sure that your content provides that is key to keeping and building your email marketing list.

Consider the Formatting

Keep in mind that not every email provider automatically loads pictures. Also, keep in mind that more and more individuals are opening their emails on their smartphones or tablets, and not as many are using the desktop or laptop for this task. This means your emails need to function perfectly in both arenas, especially when it comes to text size, loading of pictures, and hyperlink stability. Larger fonts, calls-to-action, simplified layouts, and optimized content will help you engage with more clients or customers, without frustrating them, no matter what device they are using to read your content.

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